Good Causes

Tips for Good Causes
Storytelling is key for non-profit and community groups to engage others in support for their cause. Faced with minimal staff, funding and time there is little opportunity to study or train in storytelling activities. This page is a short primer to what you should have in place so you can grow and move forward.

The Tools Required
The options for promotion these days are endless and can be overwhelming especially if you have a small staff. For the best results you will need to combine traditional approaches with today's technology. Make the best of what you have already and choose at least one of the three items below ways to reach your audience. Use them consistently before you move onto something else:

1. Things to give away - business cards, bookmarks, postcards and promotional items.
2. Places to visit - websites, blogs, LinkedIn profiles, Facebook page and Twitter accounts
3. Items to follow up - brochures, fact sheets, specialized documents, online presentations
4. A plan for the year - editorial calendars,

This is just a small sample of how you begin to develop and deliver your story to those who need to hear it. Ask me more at advice@depiction.ca.

The Links That Can Help
Here are some of the online resources I have used to help me get training and inspire me with ideas on storytelling. They have some great newsletters and free online workshops as well. Try them out for yourself.
Charity Village
Charity Times Magazine
Canada Helps
Network for Good
Non-Profit Marketing Guide
Work in Non-profits