Sending your files to a printer

Whenever possible, talk to your printer before you begin to design your promotions. Be as clear as possible in describing what you want to do, so together, you can determine the best quality for your job. There may be some production issues you might not be aware of or extra costs you might not have considered.

Schedule your printing due date at least two days before your final deadline. This will allow time for any last minute changes, shipping considerations and plenty of time for production. Plan for mechanical breakdowns and delays. Add an extra day for any binding, folding or laminating that you may be having done. Quality work takes time.

Leave a phone number that you can be reached at 24 hours a day or another contact in the event of an emergency. If your project is time sensitive, like a proposal, you will want your printer to notify you immediately of any problems. Don’t assume they will take any action without your confirmation. Make it easy to find you when the questions arise.

If you are printing directly from a disk make sure your printer can support the software program that you created your promotion in and bring with you the following information:

1. A list of the files you are printing.
2. A list of the fonts that you have used.
3. A list of the software programs used to create your publication.
4. Any changes required to improve the quality

Many print shops offer a wide range of pre-press, consultation and coordination services so make use of them all. Find a printer that meets your requirements, your budget and is willing to work with you to help you make the best choice for your projects.

Six simple rules for evaluating logo designs

To test the effectiveness of your logo design ask yourself these six simple questions:

1. Does it look balanced from all angles, all sides and especially upside down?
2. Does your logo lose definition when photocopying or faxing?
3. If in colour, does your logo look equally attractive in one colour or black and white?
4. How does it look if you reduce and enlarge your logo on a copier?
5. Will your logo fit well with all your promotional needs from letterhead to packaging?
6. If your logo was reduced down to a silhouette, would it still make sense?

By addressing the questions above you'll give your logo the best chance to succeed in a highly visual world.