Six simple rules for evaluating logo designs

To test the effectiveness of your logo design ask yourself these six simple questions:

1. Does it look balanced from all angles, all sides and especially upside down?
2. Does your logo lose definition when photocopying or faxing?
3. If in colour, does your logo look equally attractive in one colour or black and white?
4. How does it look if you reduce and enlarge your logo on a copier?
5. Will your logo fit well with all your promotional needs from letterhead to packaging?
6. If your logo was reduced down to a silhouette, would it still make sense?

By addressing the questions above you'll give your logo the best chance to succeed in a highly visual world.